The Theory Of Psychology And Psychology - 1599 Words

Psychology first started in 1879 by Wilhelm Wundt who founded the first laboratory which specialized in psychology at the University of Leipzig in Germany. Wundt used controlled experiments to investigate the mind by using a method called introspection which examined an individual’s mental state to gain an understanding of how our mind works. This approach became known as Structuralism, deals with the study of the conscious mind, with the idea that the conscious mind can be broken down into basic elements that combined to form to the structure of the human mind. The second approach to psychology came in 1890, Functionalism. Functionalism was influenced by Darwin s views on natural selection and wanted to explain the mental processes in†¦show more content†¦Freud suggested to have a healthy personality there had to be a balance between this three parts. Freud also suggested that childhood experiences affect our behaviour as adults. He believed we go through a series of stages called the psychosexual stages of development and if trauma or excessive pleasure occurs it will be reflected in our personality as adults. Freud created dream analysis a form of therapy, as he argued if a person experiences a traumatic event they can use defence mechanisms such as repression the move the memory into the unconscious mind, which can lead to mental illness. Dream analysis is a form of therapy that allows the unconscious mind to be accessible in order to deal with repressed memories and explain the patient’s mental illness. One strength of the psychodynamic approach is its practical application of dream analysis. Research by Sandell has shown that dream analysis can be successful in reducing a variety of mental illnesses. However a weakness of the psychodynamic approach is that it is reductionist, it over-simplifies the explanation of human behaviour and ignores other factors that may cause behaviours. A key moment that developed after the psychodynamic approach was Behaviourism. The behaviourist approach argue that behaviour is learned through our interactions with the environment. Our behaviour is changed and altered by the consequences of our actions. There are two types of conditioning that have been

Feminist Analysis The Yellow Wallpaper - 2184 Words

Joe Purcaro English 155 Literary Analysis 04/17/2016 Feminism in the Yellow Wallpaper Everyone experiences life, whether it be happy times, bad times; it’s one big circle every human being goes through. In the story, â€Å"The Yellow Wallpaper, which is a feminist story that portrays the terror of the rest cure which is a period spent in inactivity or leisure with the intention of improving one s physical or mental health. Women especially, as it opposes many challenges that affects many female lives all over the world. The story, which who was written by Charlotte Perkins Gilman, a well known American journalist, and a female icon who fights for what she believes in; women s rights. The author who has gone through the traumatizing, life changing effects of this â€Å"rest cure.† The Yellow Wallpaper can be looked as this gothic horror story, and also a feminist parable, which gives us the idea that portrays the woman forced to obey her husband by all means, which causes her downfall to her mental sufferings. The nameless narrator, developed a nervous disorder from post giving birth which has forever changed her life. Thus, the narrator’s husband improperly treats his wife’s condition as basically nothing more than just â€Å"bed rest† which results into her clash into this world behind this garish wallpaper. This story indicates the narrator who again, is maybe named Jane, were not really sure but she is suffocating emotionally andShow MoreRelatedFeminist Analysis of Yellow Wallpaper1326 Words   |  6 PagesA Woman Trapped: A Feminist Analysis of the Yellow Wallpaper The short story, the Yellow Wallpaper by Charlotte Perkins Gilman can be analyzed in depth by both the psycho-analytic theory and the feminist theory. On one hand the reader witnesses the mind of a woman who travels the road from sanity to insanity to suicide â€Å"caused† by the wallpaper she grows to despise in her bedroom. On the other hand, the reader gets a vivid picture of a woman’s place in 1911 and how she was treated when dealingRead MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman1271 Words   |  6 PagesCharlotte Perkins Gilman, author of the novel entitled, The Yellow Wallpaper significantly used the aspects of literature such as genre, stance, and register to express the social message concerning the sufferings that women undergo in their daily affairs. However, most of the females do not have control over the challenges that develop in their surroundings. Gilman also uses the book to entertain the society members thus providing relief to the readers. In essence, the author of the novel aboveRead MoreCultural Analysis : The Yellow Wallpaper927 Words   |  4 PagesCultural Analysis: The Yellow Wallpaper Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† is a short story told from the perspective of a woman who’s believed to be â€Å"crazy†. The narrator believes that she is sick while her husband, John, believes her to just be suffering from a temporary nervous depression. The narrator’s condition worsens and she begins to see a woman moving from behind the yellow wallpaper in their bedroom. The wallpaper captures the narrator’s attention and initial drives herRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 Pagesjourney of the admirable story â€Å"The Yellow Wallpaper† created by Charlotte Perkins Gilman’s, gave the thought whether or not the outcome was influenced by female oppression and feminism. Female oppression and feminist encouraged a series of women to have the freedom to oppose for their equal rights. Signified events in the story â€Å"The Yellow Wallpaper† resulted of inequ ality justice for women. Charlotte Perkins Gilman gave the reader different literary analysis to join the unjustifiable lifestyleRead MoreThe Yellow Wallpaper, By Harriet Beecher Stowe1603 Words   |  7 PagesThe Yellow Wallpaper is a feminist piece of literature that analyzed women’s struggle in the 1900s, such as medical diagnosis and women’s roles. Over the years, women struggled to attain independence and freedom. In order to achieve these liberties, they were females who paved the way and spoke out about these issues to secure equal rights for women. In addition, these powerful females used their vulnerability to challenge the male domination through their literary work. The Yellow Wallpaper is aRead MoreA Critical Analysis Of The Yellow Wallpaper By Charlotte Perkins Gilman1051 Words   |  5 Pages Patel 1 Aditi Patel 3/14/16 English 102 Esposito, Carmine. A Critical Analysis of The Yellow Wallpaper by Charlotte Perkins Gilman Charlotte Perkins Gilman was a famous social worker and a leading author of women’s issues. Charlotte Perkins Gilman s relating to views of women s rights and her demands for economic and social reform of gender inequities are very famous for the foundations of American society in the late nineteenth and early twentieth centuries. In critics GilmanRead MoreFeminist Perspective on Charlotte Perkins Gilmans The Yellow Wallpaper1274 Words   |  6 PagesThe Yellow Wallpaper, Written by Charlotte Perkins Gilman, is comprised as an assortment of journal entries written in first person, by a woman who has been confined to a room by her physician husband who he believes suffers a temporary nervous depression, when she is actually suffering from postpartum depression. He prescribes her a â€Å"rest cure†. The woman remains anonymous throughout the story. She becomes obsessed with the yellow wallpaper that surrounds her in the room, and engages in some outrageousRead MoreThe Ye llow Wallpaper By Charlotte Perkins1189 Words   |  5 PagesAubi-Ann Genus Ms.Vedula 4 December 2015 â€Å"The Yellow Wallpaper† a Feminist Story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gillman focuses on the oppression of women in the 19th century. The story introduces us into the awareness of a woman who is slowly going insane over the course of the summer. She recently just gave birth to a baby and is most likely suffering from some type of depression. Analyzing this story, we see the frustrations of women during The Victorian era. Women were manipulatedRead MoreThe Yellow Wallpaper By Charlotte Perkins937 Words   |  4 PagesIn January of 1982 Charlotte Perkins published â€Å"The Yellow Wallpaper†. This story was written based mainly on feminism, and how men controlled women during that time. Perkins was very active in women’s rights. In her story she is telling us the story of her real life, and it is based off of the events that happened to her throughout her marriage and the depression she suffered. Perkins was put on a â€Å"rest cure† for her depression where she was to stay in bed until she was better, but as she went throughRead MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman Essay1687 Words   |  7 PagesImmediately in Charlotte Perkins Gilman’s story â€Å"The Yellow Wallpaper,† readers are able to tell that the protagonist feels trapped in the room, in which she is being placed. The female narrator also mentions to us that her husband â€Å"John is a physician, and perhaps –– (I would not say it to a living soul, of course, but this is dead paper and a great relief to my mind –– perhaps that is one reason I do not get well faster† (Stetson 1892, 129). That is to say, this statement clearly indicates that

Facebook Making Us Lonely Free Essays

Brittany Barnier Composition 2 January 29, 2013 Keeping in Touch or an Unhealthy Addiction? In this article â€Å"Is Facebook Making Us Lonely? † the author, Stephen Marche starts off with an intention grabbing story that made headlines about a lady named Yvette Vickers. She was a former playboy playmate and a b-list movie star. She also was known for being found dead in what he described as in a mummified state, lying next to her heater, but her heater was not the only thing near her that was still running. We will write a custom essay sample on Facebook Making Us Lonely? or any similar topic only for you Order Now Even after not being found over a year after her death, which was not the only thing that caught the attention of Mr. Marche. When Vickers’ neighbor found her dead her computer was still on and glowing and lighting up the dark and empty room. After searching her phone records, it was proven that even months before her death there were no phone calls to family or relatives, but shockingly only to distant fans that had only knew her from fan conventions or some internet sites that she was registered to. Even though she did not have any children, or any close circle of any kind, only a couple of weeks within her what they believe was a â€Å"lonesome† death there were already 16,057 Facebook posts and over 884 tweets on Twitter. Mr. Marche used this story bring up the question if Social media such as Facebook and Twitter could be the cause of lonely. Even with all of the connectivity these are supposed to bring us, research shows that we have never been lonelier. Marche expressed, â€Å"Loneliness is certainly not something that Facebook or twitter or any of the lesser forms of social media is doing to us. We are doing it to ourselves. † An example that he used in the article was going to self-checkout versus a normal check stand at a grocery store. He even admitted himself to going to the self-checkout, only to avoid wait time and because it is more efficient. Marche isn’t trying to bring loneliness upon himself, he is only trying to â€Å"Bypass the whole circus and just ring up the groceries myself†. Is lonely a bad thing? The social network is supposed to be used for people to be connected to each other, but it relies on them to use it like it is supposed to be used and use it to improve themselves instead of becoming lonely. The author stated that one shouldn’t cast the blame of loneliness on the technology itself, because at some point, the technology does help in improving the lifestyle in this current modernize world. According to a study, 35 percent of adults older than 45 are chronically lonely, as opposed to 20 percent of a similar group only a decade earlier. Everyone experiences loneliness after a certain amount of time with or without social networking; it just comes naturally with life. Instead of relying on talking to friends or hanging out with them to catch up, people rely on Facebook and are constantly checking and it and are also on it. What people don’t realize is that Facebook can be very addictive for some people. No one ever realizes that too much of a good thing could be bad such as Facebook has led to having no sense of time and even not being aware of time passing. Facebook mostly appeals to human needs and mostly users that like interactions with playing online games, it makes people lose their reality of the real world and focusing on the fantasy world on Facebook and especially focusing mostly with facing life problems and issues online, rather than living life outside of the internet. It is really a bad influence, because it attracts a lot of users’ attention to it and that leads to losing sense of time which is spending many countless of hours online and on many other social networks. Being lonely is not always a bad thing but never having that face to face contact, or even decrease in confidence is a horrible way to spend your life. By everyone having a Facebook there are constantly people bloating about how happy they are with their lives or how good they are doing and by doing so everyone who is reading that is now thinking how they aren’t that happy so therefore their life must suck. This is what is causing people to be depressed and very unhappy with their life. We need that physical contact with other human beings, it may not be Facebook as the direct link to us being lonely or unhappy but it definitely only helps us isolate ourselves from everyone. How to cite Facebook Making Us Lonely?, Essay examples

Singapore Starbucks Marketing free essay sample

According to Singaporean social commentator Francis Yim, â€Å"Coffeehouses are a sign that Singaporeans have achieved the status of a developed nation and we are breaking new ground in the area of becoming a cultured society. † In the past during the construction of Singapore, Singaporeans did not have the time to enjoy their cup of Java. The first Starbucks coffee outlet in Singapore opened on December 14, 1996, in Liat Towers, with the help of BonStar Pte. Ltd. Bonvests is an ideal partner for several reasons. Bonvests has acquired expertise in running food businesses, like the local Burger King chain. They also know and understand the local consumer market, government regulations, and the local real estate market. 2. 1. 2 Singapore influence on Starbucks Marketing Starbucks chose Singapore for its entry in the Southeast Asian market because of the highly â€Å"westernized† ideas and lifestyles it had adopted. Some have described Starbucks as being another American icon, like McDonald’s. Slowly, but surely, gourmet coffee bars have been penetrating into the food scene in Singapore. It is estimated that Singaporeans drink more than 10,000 gourmet cups a day. In addition, the market in Singapore has tremendous growth potential. In addition, the market in Singapore has tremendous growth potential. According to Bruce Rolph, head of research at Saloman Brothers Singapore Pte. Ltd. , â€Å"People should increasingly focus on Singapore not as a mature market with low earnings and growth potential, but as a uniquely positioned beachhead to get leverage over what’s happening in Asia. † Finally, the Singaporean market still has no clear leader in the specialty coffee industry. This meant that Starbucks had a good chance to become one of the top contenders in this market, and gradually Starbucks has become the biggest chain of gourmet coffee outlets in Singapore. Starbucks has also capitalized on big internet savvy culture in Singapore. Singapore has one of the highest tablets and smartphones users, so Starbucks uses online marketing aggressively to reach out to its consumers. The Starbucks app is one of the more powerful features in their marketing arsenal. Once the app is downloaded one can use the phone to pay for products, reload funds on a card, and find stores. 2. 1. 3 Commitment to the community and its influence on the brand image Despite becoming extremely profitable, Starbucks has not lost sight of being socially responsible. Starbucks has contributed to local communities, by encouraging their partners to become responsible neighbors and active participants in the places where they live, work and play. It is an important part of Starbucks company’s culture and values. For example, on 14th July 2012, Starbucks did an event – ‘A Very Special Walk’ (Pathlight School’s annual fund raising event working with Autism Resource Centre (Singapore) ), which Starbucks do it yearly. This supports projects that integrate people with autism into mainstream society. Another example would also be ‘Bare Your Sole – A Barefoot Charity Walk’. This project supports hildren and adults who live developing countries disaster-stricken places, raising much needed funds for projects to improve these peoples living conditions by building homes and fighting poverty. Starbucks also contributed to the event providing coffee refreshments and sponsored beverage vouchers for all parti cipants as a gesture of saying Thanks. 2. 2 Starbucks micro environmental force (Competitor factor) Competition is steadily growing against Starbucks each year as the industry grows. Despite the opportunities that exist for Starbucks in Singapore, there are still obstacles that Starbucks must overcome to be successful in Singapore. With Starbucks’ entry into the Asian market, bigger retail stores, like Suntec Dome Holdings, are already gearing up for a coffee battle. However, smaller companies like Spinelli are welcoming Starbucks’ entry. One of Starbucks’ biggest competitors, Suntec Dome Holdings, has already established itself in Singapore. Spinelli, a smaller competitor, also plans to expand into the region. With these plans of expansion having been completed by the year 2000, Spinelli will be potentially a major threat to Starbucks. More well-known coffee spots to Singaporeans are Coffee Connection and Coffee Club, which are also direct competitors of Starbucks. The customers that go to Coffee Connection and Coffee Club like the atmosphere and the service they receive there. Starbucks will need to turn some heads and create the brand equity they need to stay in competition with their competitors. However, they do have an advantage entering this market. Starbucks packages a coffee-drinking experience that the Singaporeans want, both trendy and American. Starbucks has more outlets than all its competitors put together. In addition Starbucks has a considerable number of 24 hour outlets; this gives them an edge when it comes to marketing. Starbucks has also located it outlets at prime locations including major commercial centers, malls at almost all major residential areas and all leading shopping centers across Singapore. Starbucks also emphasize on societal marketing concept by committing to the environment. Starbucks practices in reducing waste from its operations and recycle, in order to Starbucks preserve the earth’s natural resources and enhance the quality of lives around the globe. Starbucks actively seeks opportunities to minimize its environmental impact and help create a healthy planet. In the Starbucks environmental mission statement, one of the commitments stated was, â€Å"Recognizing that fiscal responsibility is essential to our environmental future. † For example, Starbucks are making their stores as green as they can by using responsible building materials and energy efficient designs to reduce environmental footprint, by using LED lighting, evaluating its store design, equipment and operations to identify ways to continue to reduce the amount of water Starbucks use, and recycling in stores. These factors let Starbucks to outshine and compete with its competitors. 3. STARBUCKS CONSUMER PERSPECTIVE BUYING BEHAVIOUR Maslow hierarchy of needs, use these terms of needs to describe the pattern that human motivations generally move through. Starbucks practices Maslow’s hierarchy of needs by approaching employee motivation, based upon the fundamental tenets of producing a great work environment, treating everyone with respect and dignity, equitably, and challenging people to be their best. These fundamental tenets are translated into specific actions in Starbucks’ training approach, benefits package, work/life program, and partner relations mechanisms. Specifically, the training programs are sculptured to equip its employees, whether baristas or managers, with the knowledge and skills necessary to provide excellent customer service. 3. 1 Cultural factor Starbucks has set up it’s outlets as a semi casual place meetings, designed with a rich warm colour scheme, alternative music, organic-looking art, and baristas in green aprons. Everything about the interior of a Starbucks, from the warm aroma to the casual couches, screams â€Å"comfort†. These made people from various demographics to come to Starbucks and held small meetings or a casual chat, and still feels calm and relax. 3. 2 Social Factor Starbucks is viewed as a global brand and often attracts people looking for a quaint coffee place to have conversations or meetings. Customers feel a part of this polished crowd equal to the expats when at starbucks. 3. 3 Personal Factor Starbucks staff members are trained on how to deliver good genuine service to their customers, engaging in short conversations with their customers while they wait in line for their orders, and remembering preferences for the regular customers. This gives the customers a sense of belonging. 3. 4 Psychological Factor Singaporeans like to indulge in luxury and well known foreign brands get more attention. Consuming products from an outlet like Starbucks not only fulfills the need to high quality coffee, but also gives the customer a feeling of being a part of the developed country / society.