Essay --

Introduction Children of the 21st century are facing brand new health challenges. We are witnessing epidemic levels of new childhood disorders within the most recent generation of U.S. children. These children are also experiencing a higher percentage of familiar diseases and disorders, such as obesity, diabetes, cancer, asthma, attention-deficit diagnoses, intestinal problems, and even mental disorders, than any other generation of the past. There is certainly a health crisis in America, one that can make or break the very foundation of our health as a nation of capable citizens. As our country prepares to launch the Affordable Care Act, with the government entering into managing part of the health care industry, the time is now to take matters into our own hands to ensure the well-being of our families. America’s kids are in a full-blown crisis; they are under attack, losing out on their quality of life before they can even enter adulthood. The U.S. infant mortality rate has worsened significantly. In 2009, the mortality rate ranking dropped from 28th in the world to 41st in the world. More of our children are dying during the first four weeks of life than ever before. At 4.3 neonatal deaths per 1,000 live births, the U.S. now shares the 41st spot with Croatia, Qatar, and the United Arab Emirates. There is a huge rise in the number of children affected with these conditions: ADD/ADHD, autism, asthma, digestive problems, and anxiety and general â€Å"mood disorders.† A report released in 2012 revealed that one in every 54 boys in the U.S. has been diagnosed with autism, and the number of children with autism is expected to double every five years. A health epidemic is no longer on the horizon; clear evidence reveals that it is here... ... quickly, and his coloring is healthy, not pallid and grey. He thinks more clearly and sleeps more deeply. He is no longer malnourished. He is relaxed, and he smiles a lot. Had no one corrected the core problem, the allergy to wheat, the boy would’ve been facing a lifetime of discomfort and crippled health. A proper diet is critically important for the body’s rapid growth that occurs throughout each year of childhood, when a person is developing the intricate systems that must last them for a lifetime. You can easily establish a solid base of well-being for your child, knowing that this gift will last them for a lifetime. Even during such challenging and busy times, the solution for optimum wellness is within your reach, you just need to know where to start. It’s time to build them up! You’ve got the power and the ability to change the world, one child at a time.

Survey of Mathematical Methods

One of the most important things a buyer must do before making a purchase is to review any and all of the statistical research on a product. According to Bluman (2005), Statistical research is used to provide knowledge and information in order to enable us to make intelligent decisions about our health and welfare† (p. 680). Although this information is very important to us, we must also be skeptical of the results. There are many types when the results cannot be reliable. According to Bluman (2005), â€Å"statistics can be misrepresented in the following ways: Suspect Samples, Ambiguous Averages, Detached Statistics, Implied Connections, Misleading Graphs, Faulty Survey Questions, Asking Biased Questions, Using Confusing Words, Asking Doubled-Barreled Questions, and Using Double Negatives† (p. 680-685). The following are example of misuses of statistics. 4. In many ads for weight loss products, under the product claims and in small print, the following statement is made: â€Å"These results are not typical. What does this say about the product being advertised? Detached Statistics and/or Implied Connections. This statement is telling the buyer that the results for some will not be the same results for all. In many ways, the results that are shown on the product could be exaggerated in order to get buyers to buy the product. The reason those words are included now days are because of new guidelines by the Federal Trade Commission. In the end, i t is basically telling the buyer not to expect the results. Furthermore, there are no results shown on the label to compare it to. 14. â€Å"How often do you run red lights? † Asking biased questions and/or faulty survey questions. The reason this question might lead to an erroneous conclusion is because it is taken into consideration that someone has a driver’s license. It can be asked in order to manipulate the overall results. If you were to answer the question, you could be opening yourself up to admitting guilt or showing that it is a common practice for you. The two above assignment question are examples of misuses of statistics. They can both be taken in many different ways. It is very important to ensure that you read each and every label and/or question very carefully. If you do not, you risk buying or answer something that may end up getting you in trouble or wasting money. This assignment was very informative for me to complete because it gave me better insight into the misuse of statistics. I will continue to use this information throughout my educational experiences.

The Role of Fashion Trends on the Day to Day Life of People

It’s usually all over the place, in the magazines, on the internet, T.V shows, and even while walking down the streets, you’re assured to encounter it. What else would it be, other than fashion trends that everyone is talking about? Fashion trends have always been playing an important role in many people’s day to day life and they are considered to be the latest style of clothing, hair or decoration that is developing and popular at a given time . Fashion trends have drastically evolved as time has passed and many looks have popped up in different eras. For instance, the swimming suit has evolved since the eighteenth century, where they were called bathing gowns and made out of fabric that covered the entire body .However, in the nineteenth century, this swimming suit became rather a shorter one, covering the female’s body from the shoulders all the way down to the knees. It is in the late twentieth century where the two-piece swimming suit, now called the bikini, became common. Fashion trends, however, can be compared to a circle, where we notice that some of the old trends have made their comeback .Some of these trends include the skinny jeans, crop tops, thigh-high boots, large hoop earrings, the Bob haircut, tie dye, and big purses. While clothing was once a simple human necessity used for warmth and modesty ,fashion trends have come a long way, now playing an important in people’s everyday life, allowing them to create an outlet to show off their creativity byShow MoreRelatedFashion Is A Big Part Of Society And It Is Indispensable For Us1208 Words   |  5 Pages Introduction Fashion is a big part of society and it is indispensable for us. Without fashion our life have no tastes because fashion has a lot of possibilities of changing our life. According to The Telegraph, A spokesman for clothes giant Matalan which polled 2,491 women and was based on 16 to 60 age. They found that women spend an average 16 minutes deciding what to wear on every morning and 14 minutes on weekend in front of their closet. You just did not notice that our life is influenced byRead More1920s Fashion Essay1036 Words   |  5 Pages1920s Fashion In the 1920s, fashion trends were the shorter low-waisted dresses and revealing styles worn by flappers. With their short-bobbed hairstyles and cloche hats, down to scarves and stocking with bold. The 1920s fashion strikes the design era for fashion by having change in the women’s fashion. The fashion changed and characterized the women in the 1920s, as they called it the roaring twenties the women started gaining their free rights and independence. Fashion for women had a positiveRead MoreFlappers, Conservativism and Changes in Fashion1103 Words   |  4 Pageshave been many fads and changes in the fashion industry. From cloche hats in the early 1900s, to big hair in the 1980s and to the low rise of jeans of the present day fashion still continues to evolve with the way society changes. The Merriam-Webster dictionary defines fashion as, a popular way of dressing at a particular time or among a particular group of people. Throughout history, fashion has been changing. Wheth er it is a group wanting to make a fashion statement, or a change in society’s viewsRead MoreHow Fashion Has Changed Over Time Essay924 Words   |  4 Pagesover Time Fashion is the habitual practice of style with which a person dresses. Fashion is the aspect of Pop culture. Fashion is not just cloths, it is also shoes, jewelry and hair styles. As the thoughts of people changes, so as the trend of fashion changes over time. Fashion is an essential part of everyone’s life and an important part of society. The beautification of fashion is what explains and reflects to people who we are. Clothing has changed in many ways over the years. Fashion can be usedRead MoreBeyond the No.5: The life of the legend Coco Essay1605 Words   |  7 Pagesdidn’t simply make her fantasies come alive. This woman single handedly revolutionized and transmuted the fashion industry. Epitomizing her own words, â€Å"In order to be irreplaceable one must be different†, Chanel eradicated her opponents with her bold and unique ideas. From modest beginnings to affluent ends, it’s undeniable that fashion icon Coco Chanel has fabricated the very principles of our Fashion Industry today and created an everlasting legacy for eras to come. In the quaint countryside of SaumurRead MoreAnalysis Of Paulo Freire s The Banking Theory Concept Of Education857 Words   |  4 Pageseducation, this theory can also be applied to modern day advertisement. Companies plaster advertisements anywhere they can, from billboards to television screens, telling viewers what they need to look like, act like, be like, and talk like, while the viewers simply take in that information and conform to it. In this Sisley advertisement, two models are snorting what would be expected to be cocaine, but instead it is a white dress. The words â€Å"Fashion Junkie† are printed underneath the brand name. TheRead MoreDenim Jeans1650 Words   |  7 PagesChic† look. With the wake of the recent recession still hitting us, people are beginning to mimic the times. This is the perfect time for history to repeat itself. Because a lot of people have suddenly lost their jobs, they are forced to take on looks that may be considered vintage. Bring on the rips. Nothing says vintage and no money like huge holes in someone’s pants. However, these holes are now a trend rather than means for people to make someone the laughing stock or everyone’s jokes. As jeansRead MoreFashion Career Purpose Essay1292 Words   |  6 Pageshigh school, I created a fashion-inspired blog. Since I enjoyed watching celebrities on the red carpet, and segments discussing trends and personal styles, I wanted a different platform where I can write and discuss my own views. I curated a fashion-inspired blog on Tumblr where I wrote pieces of what I thought was stylish and trendy. Having a blog combined two of my greatest interests: fashion and writing. Since I enjoy wri ting stories and reviews, especially about fashion, I know that this is theRead MoreExplain How Diors New Look Embraced Both Historicism And Modernism Essay1188 Words   |  5 Pagesleast two collections and key cultural contexts of post -war France. 1. Introduction A well-known designer in the fashion industry, Christian Dior is known to create very unique and distinctive women wear, especially for creating a collection that became an important moment in the modern-day fashion. Even people with little interest in fashion, when asked about the 1950s womenswear trends, are likely to talk about hourglass figures, big skirts and tiny waists. Editor of American  Harper’s Bazaar, CarmelRead MoreReality Vs. Fantasy : Today s Modern World1459 Words   |  6 Pagesworld, our mindsets in fashion are all based on fantasy: new brands, trends and many more. We all live in a society whereby we tend to buy things that are attractive and very unique within our culture. Even though we don’t have enough money for such expensive items such as clothes and many other materialistic things, borrowing or lending money from others would still be worthwhile due to the desirability of the product. In fashion, a question came to mind, what type of people are mostly portrayed in

The Theory Of Psychology And Psychology - 1599 Words

Psychology first started in 1879 by Wilhelm Wundt who founded the first laboratory which specialized in psychology at the University of Leipzig in Germany. Wundt used controlled experiments to investigate the mind by using a method called introspection which examined an individual’s mental state to gain an understanding of how our mind works. This approach became known as Structuralism, deals with the study of the conscious mind, with the idea that the conscious mind can be broken down into basic elements that combined to form to the structure of the human mind. The second approach to psychology came in 1890, Functionalism. Functionalism was influenced by Darwin s views on natural selection and wanted to explain the mental processes in†¦show more content†¦Freud suggested to have a healthy personality there had to be a balance between this three parts. Freud also suggested that childhood experiences affect our behaviour as adults. He believed we go through a series of stages called the psychosexual stages of development and if trauma or excessive pleasure occurs it will be reflected in our personality as adults. Freud created dream analysis a form of therapy, as he argued if a person experiences a traumatic event they can use defence mechanisms such as repression the move the memory into the unconscious mind, which can lead to mental illness. Dream analysis is a form of therapy that allows the unconscious mind to be accessible in order to deal with repressed memories and explain the patient’s mental illness. One strength of the psychodynamic approach is its practical application of dream analysis. Research by Sandell has shown that dream analysis can be successful in reducing a variety of mental illnesses. However a weakness of the psychodynamic approach is that it is reductionist, it over-simplifies the explanation of human behaviour and ignores other factors that may cause behaviours. A key moment that developed after the psychodynamic approach was Behaviourism. The behaviourist approach argue that behaviour is learned through our interactions with the environment. Our behaviour is changed and altered by the consequences of our actions. There are two types of conditioning that have been

Feminist Analysis The Yellow Wallpaper - 2184 Words

Joe Purcaro English 155 Literary Analysis 04/17/2016 Feminism in the Yellow Wallpaper Everyone experiences life, whether it be happy times, bad times; it’s one big circle every human being goes through. In the story, â€Å"The Yellow Wallpaper, which is a feminist story that portrays the terror of the rest cure which is a period spent in inactivity or leisure with the intention of improving one s physical or mental health. Women especially, as it opposes many challenges that affects many female lives all over the world. The story, which who was written by Charlotte Perkins Gilman, a well known American journalist, and a female icon who fights for what she believes in; women s rights. The author who has gone through the traumatizing, life changing effects of this â€Å"rest cure.† The Yellow Wallpaper can be looked as this gothic horror story, and also a feminist parable, which gives us the idea that portrays the woman forced to obey her husband by all means, which causes her downfall to her mental sufferings. The nameless narrator, developed a nervous disorder from post giving birth which has forever changed her life. Thus, the narrator’s husband improperly treats his wife’s condition as basically nothing more than just â€Å"bed rest† which results into her clash into this world behind this garish wallpaper. This story indicates the narrator who again, is maybe named Jane, were not really sure but she is suffocating emotionally andShow MoreRelatedFeminist Analysis of Yellow Wallpaper1326 Words   |  6 PagesA Woman Trapped: A Feminist Analysis of the Yellow Wallpaper The short story, the Yellow Wallpaper by Charlotte Perkins Gilman can be analyzed in depth by both the psycho-analytic theory and the feminist theory. On one hand the reader witnesses the mind of a woman who travels the road from sanity to insanity to suicide â€Å"caused† by the wallpaper she grows to despise in her bedroom. On the other hand, the reader gets a vivid picture of a woman’s place in 1911 and how she was treated when dealingRead MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman1271 Words   |  6 PagesCharlotte Perkins Gilman, author of the novel entitled, The Yellow Wallpaper significantly used the aspects of literature such as genre, stance, and register to express the social message concerning the sufferings that women undergo in their daily affairs. However, most of the females do not have control over the challenges that develop in their surroundings. Gilman also uses the book to entertain the society members thus providing relief to the readers. In essence, the author of the novel aboveRead MoreCultural Analysis : The Yellow Wallpaper927 Words   |  4 PagesCultural Analysis: The Yellow Wallpaper Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† is a short story told from the perspective of a woman who’s believed to be â€Å"crazy†. The narrator believes that she is sick while her husband, John, believes her to just be suffering from a temporary nervous depression. The narrator’s condition worsens and she begins to see a woman moving from behind the yellow wallpaper in their bedroom. The wallpaper captures the narrator’s attention and initial drives herRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 Pagesjourney of the admirable story â€Å"The Yellow Wallpaper† created by Charlotte Perkins Gilman’s, gave the thought whether or not the outcome was influenced by female oppression and feminism. Female oppression and feminist encouraged a series of women to have the freedom to oppose for their equal rights. Signified events in the story â€Å"The Yellow Wallpaper† resulted of inequ ality justice for women. Charlotte Perkins Gilman gave the reader different literary analysis to join the unjustifiable lifestyleRead MoreThe Yellow Wallpaper, By Harriet Beecher Stowe1603 Words   |  7 PagesThe Yellow Wallpaper is a feminist piece of literature that analyzed women’s struggle in the 1900s, such as medical diagnosis and women’s roles. Over the years, women struggled to attain independence and freedom. In order to achieve these liberties, they were females who paved the way and spoke out about these issues to secure equal rights for women. In addition, these powerful females used their vulnerability to challenge the male domination through their literary work. The Yellow Wallpaper is aRead MoreA Critical Analysis Of The Yellow Wallpaper By Charlotte Perkins Gilman1051 Words   |  5 Pages Patel 1 Aditi Patel 3/14/16 English 102 Esposito, Carmine. A Critical Analysis of The Yellow Wallpaper by Charlotte Perkins Gilman Charlotte Perkins Gilman was a famous social worker and a leading author of women’s issues. Charlotte Perkins Gilman s relating to views of women s rights and her demands for economic and social reform of gender inequities are very famous for the foundations of American society in the late nineteenth and early twentieth centuries. In critics GilmanRead MoreFeminist Perspective on Charlotte Perkins Gilmans The Yellow Wallpaper1274 Words   |  6 PagesThe Yellow Wallpaper, Written by Charlotte Perkins Gilman, is comprised as an assortment of journal entries written in first person, by a woman who has been confined to a room by her physician husband who he believes suffers a temporary nervous depression, when she is actually suffering from postpartum depression. He prescribes her a â€Å"rest cure†. The woman remains anonymous throughout the story. She becomes obsessed with the yellow wallpaper that surrounds her in the room, and engages in some outrageousRead MoreThe Ye llow Wallpaper By Charlotte Perkins1189 Words   |  5 PagesAubi-Ann Genus Ms.Vedula 4 December 2015 â€Å"The Yellow Wallpaper† a Feminist Story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gillman focuses on the oppression of women in the 19th century. The story introduces us into the awareness of a woman who is slowly going insane over the course of the summer. She recently just gave birth to a baby and is most likely suffering from some type of depression. Analyzing this story, we see the frustrations of women during The Victorian era. Women were manipulatedRead MoreThe Yellow Wallpaper By Charlotte Perkins937 Words   |  4 PagesIn January of 1982 Charlotte Perkins published â€Å"The Yellow Wallpaper†. This story was written based mainly on feminism, and how men controlled women during that time. Perkins was very active in women’s rights. In her story she is telling us the story of her real life, and it is based off of the events that happened to her throughout her marriage and the depression she suffered. Perkins was put on a â€Å"rest cure† for her depression where she was to stay in bed until she was better, but as she went throughRead MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman Essay1687 Words   |  7 PagesImmediately in Charlotte Perkins Gilman’s story â€Å"The Yellow Wallpaper,† readers are able to tell that the protagonist feels trapped in the room, in which she is being placed. The female narrator also mentions to us that her husband â€Å"John is a physician, and perhaps –– (I would not say it to a living soul, of course, but this is dead paper and a great relief to my mind –– perhaps that is one reason I do not get well faster† (Stetson 1892, 129). That is to say, this statement clearly indicates that

Facebook Making Us Lonely Free Essays

Brittany Barnier Composition 2 January 29, 2013 Keeping in Touch or an Unhealthy Addiction? In this article â€Å"Is Facebook Making Us Lonely? † the author, Stephen Marche starts off with an intention grabbing story that made headlines about a lady named Yvette Vickers. She was a former playboy playmate and a b-list movie star. She also was known for being found dead in what he described as in a mummified state, lying next to her heater, but her heater was not the only thing near her that was still running. We will write a custom essay sample on Facebook Making Us Lonely? or any similar topic only for you Order Now Even after not being found over a year after her death, which was not the only thing that caught the attention of Mr. Marche. When Vickers’ neighbor found her dead her computer was still on and glowing and lighting up the dark and empty room. After searching her phone records, it was proven that even months before her death there were no phone calls to family or relatives, but shockingly only to distant fans that had only knew her from fan conventions or some internet sites that she was registered to. Even though she did not have any children, or any close circle of any kind, only a couple of weeks within her what they believe was a â€Å"lonesome† death there were already 16,057 Facebook posts and over 884 tweets on Twitter. Mr. Marche used this story bring up the question if Social media such as Facebook and Twitter could be the cause of lonely. Even with all of the connectivity these are supposed to bring us, research shows that we have never been lonelier. Marche expressed, â€Å"Loneliness is certainly not something that Facebook or twitter or any of the lesser forms of social media is doing to us. We are doing it to ourselves. † An example that he used in the article was going to self-checkout versus a normal check stand at a grocery store. He even admitted himself to going to the self-checkout, only to avoid wait time and because it is more efficient. Marche isn’t trying to bring loneliness upon himself, he is only trying to â€Å"Bypass the whole circus and just ring up the groceries myself†. Is lonely a bad thing? The social network is supposed to be used for people to be connected to each other, but it relies on them to use it like it is supposed to be used and use it to improve themselves instead of becoming lonely. The author stated that one shouldn’t cast the blame of loneliness on the technology itself, because at some point, the technology does help in improving the lifestyle in this current modernize world. According to a study, 35 percent of adults older than 45 are chronically lonely, as opposed to 20 percent of a similar group only a decade earlier. Everyone experiences loneliness after a certain amount of time with or without social networking; it just comes naturally with life. Instead of relying on talking to friends or hanging out with them to catch up, people rely on Facebook and are constantly checking and it and are also on it. What people don’t realize is that Facebook can be very addictive for some people. No one ever realizes that too much of a good thing could be bad such as Facebook has led to having no sense of time and even not being aware of time passing. Facebook mostly appeals to human needs and mostly users that like interactions with playing online games, it makes people lose their reality of the real world and focusing on the fantasy world on Facebook and especially focusing mostly with facing life problems and issues online, rather than living life outside of the internet. It is really a bad influence, because it attracts a lot of users’ attention to it and that leads to losing sense of time which is spending many countless of hours online and on many other social networks. Being lonely is not always a bad thing but never having that face to face contact, or even decrease in confidence is a horrible way to spend your life. By everyone having a Facebook there are constantly people bloating about how happy they are with their lives or how good they are doing and by doing so everyone who is reading that is now thinking how they aren’t that happy so therefore their life must suck. This is what is causing people to be depressed and very unhappy with their life. We need that physical contact with other human beings, it may not be Facebook as the direct link to us being lonely or unhappy but it definitely only helps us isolate ourselves from everyone. How to cite Facebook Making Us Lonely?, Essay examples

Singapore Starbucks Marketing free essay sample

According to Singaporean social commentator Francis Yim, â€Å"Coffeehouses are a sign that Singaporeans have achieved the status of a developed nation and we are breaking new ground in the area of becoming a cultured society. † In the past during the construction of Singapore, Singaporeans did not have the time to enjoy their cup of Java. The first Starbucks coffee outlet in Singapore opened on December 14, 1996, in Liat Towers, with the help of BonStar Pte. Ltd. Bonvests is an ideal partner for several reasons. Bonvests has acquired expertise in running food businesses, like the local Burger King chain. They also know and understand the local consumer market, government regulations, and the local real estate market. 2. 1. 2 Singapore influence on Starbucks Marketing Starbucks chose Singapore for its entry in the Southeast Asian market because of the highly â€Å"westernized† ideas and lifestyles it had adopted. Some have described Starbucks as being another American icon, like McDonald’s. Slowly, but surely, gourmet coffee bars have been penetrating into the food scene in Singapore. It is estimated that Singaporeans drink more than 10,000 gourmet cups a day. In addition, the market in Singapore has tremendous growth potential. In addition, the market in Singapore has tremendous growth potential. According to Bruce Rolph, head of research at Saloman Brothers Singapore Pte. Ltd. , â€Å"People should increasingly focus on Singapore not as a mature market with low earnings and growth potential, but as a uniquely positioned beachhead to get leverage over what’s happening in Asia. † Finally, the Singaporean market still has no clear leader in the specialty coffee industry. This meant that Starbucks had a good chance to become one of the top contenders in this market, and gradually Starbucks has become the biggest chain of gourmet coffee outlets in Singapore. Starbucks has also capitalized on big internet savvy culture in Singapore. Singapore has one of the highest tablets and smartphones users, so Starbucks uses online marketing aggressively to reach out to its consumers. The Starbucks app is one of the more powerful features in their marketing arsenal. Once the app is downloaded one can use the phone to pay for products, reload funds on a card, and find stores. 2. 1. 3 Commitment to the community and its influence on the brand image Despite becoming extremely profitable, Starbucks has not lost sight of being socially responsible. Starbucks has contributed to local communities, by encouraging their partners to become responsible neighbors and active participants in the places where they live, work and play. It is an important part of Starbucks company’s culture and values. For example, on 14th July 2012, Starbucks did an event – ‘A Very Special Walk’ (Pathlight School’s annual fund raising event working with Autism Resource Centre (Singapore) ), which Starbucks do it yearly. This supports projects that integrate people with autism into mainstream society. Another example would also be ‘Bare Your Sole – A Barefoot Charity Walk’. This project supports hildren and adults who live developing countries disaster-stricken places, raising much needed funds for projects to improve these peoples living conditions by building homes and fighting poverty. Starbucks also contributed to the event providing coffee refreshments and sponsored beverage vouchers for all parti cipants as a gesture of saying Thanks. 2. 2 Starbucks micro environmental force (Competitor factor) Competition is steadily growing against Starbucks each year as the industry grows. Despite the opportunities that exist for Starbucks in Singapore, there are still obstacles that Starbucks must overcome to be successful in Singapore. With Starbucks’ entry into the Asian market, bigger retail stores, like Suntec Dome Holdings, are already gearing up for a coffee battle. However, smaller companies like Spinelli are welcoming Starbucks’ entry. One of Starbucks’ biggest competitors, Suntec Dome Holdings, has already established itself in Singapore. Spinelli, a smaller competitor, also plans to expand into the region. With these plans of expansion having been completed by the year 2000, Spinelli will be potentially a major threat to Starbucks. More well-known coffee spots to Singaporeans are Coffee Connection and Coffee Club, which are also direct competitors of Starbucks. The customers that go to Coffee Connection and Coffee Club like the atmosphere and the service they receive there. Starbucks will need to turn some heads and create the brand equity they need to stay in competition with their competitors. However, they do have an advantage entering this market. Starbucks packages a coffee-drinking experience that the Singaporeans want, both trendy and American. Starbucks has more outlets than all its competitors put together. In addition Starbucks has a considerable number of 24 hour outlets; this gives them an edge when it comes to marketing. Starbucks has also located it outlets at prime locations including major commercial centers, malls at almost all major residential areas and all leading shopping centers across Singapore. Starbucks also emphasize on societal marketing concept by committing to the environment. Starbucks practices in reducing waste from its operations and recycle, in order to Starbucks preserve the earth’s natural resources and enhance the quality of lives around the globe. Starbucks actively seeks opportunities to minimize its environmental impact and help create a healthy planet. In the Starbucks environmental mission statement, one of the commitments stated was, â€Å"Recognizing that fiscal responsibility is essential to our environmental future. † For example, Starbucks are making their stores as green as they can by using responsible building materials and energy efficient designs to reduce environmental footprint, by using LED lighting, evaluating its store design, equipment and operations to identify ways to continue to reduce the amount of water Starbucks use, and recycling in stores. These factors let Starbucks to outshine and compete with its competitors. 3. STARBUCKS CONSUMER PERSPECTIVE BUYING BEHAVIOUR Maslow hierarchy of needs, use these terms of needs to describe the pattern that human motivations generally move through. Starbucks practices Maslow’s hierarchy of needs by approaching employee motivation, based upon the fundamental tenets of producing a great work environment, treating everyone with respect and dignity, equitably, and challenging people to be their best. These fundamental tenets are translated into specific actions in Starbucks’ training approach, benefits package, work/life program, and partner relations mechanisms. Specifically, the training programs are sculptured to equip its employees, whether baristas or managers, with the knowledge and skills necessary to provide excellent customer service. 3. 1 Cultural factor Starbucks has set up it’s outlets as a semi casual place meetings, designed with a rich warm colour scheme, alternative music, organic-looking art, and baristas in green aprons. Everything about the interior of a Starbucks, from the warm aroma to the casual couches, screams â€Å"comfort†. These made people from various demographics to come to Starbucks and held small meetings or a casual chat, and still feels calm and relax. 3. 2 Social Factor Starbucks is viewed as a global brand and often attracts people looking for a quaint coffee place to have conversations or meetings. Customers feel a part of this polished crowd equal to the expats when at starbucks. 3. 3 Personal Factor Starbucks staff members are trained on how to deliver good genuine service to their customers, engaging in short conversations with their customers while they wait in line for their orders, and remembering preferences for the regular customers. This gives the customers a sense of belonging. 3. 4 Psychological Factor Singaporeans like to indulge in luxury and well known foreign brands get more attention. Consuming products from an outlet like Starbucks not only fulfills the need to high quality coffee, but also gives the customer a feeling of being a part of the developed country / society.